Kloud conducted an on-site AR promotion to intuitively communicate the unique brewing method of ‘Kloud Non-Alcoholic.’ The campaign utilized AR technology to visualize the core message: a ‘complete non-alcoholic beer’ crafted through special yeast fermentation, rather than simple alcohol removal.

Participants engaged in an interactive experience where scanning the product package revealed AR production facilities and ingredients (malt and hops), allowing them to virtually complete the beer. This was followed by an ad viewing sequence to reinforce the brand message. Consequently, the event attracted approximately 1,000 participants within a short operating timeframe. It achieved high immersion and mission completion rates, with nearly 80% of users watching the advertisement to the end. By enabling consumers to directly experience the core technology, the campaign effectively imprinted the product's distinct qualities.