To commemorate its 74th anniversary, Lotte Chilsung Beverage launched a retro-themed pop-up campaign designed to bridge the brand's heritage with consumer memories. We developed an arcade game inspired by the nostalgic combination of 'boiled eggs and Chilsung Cider' often enjoyed during train travel, allowing consumers to experience the brand message in an entertaining and natural way.

Using retro arcade cabinets installed in the pop-up store, the game featured intuitive interactions where players used red and blue buttons to eat eggs and a green button to experience the refreshing taste of the cider. Notably, a two-player co-op mode was introduced with a mission to complete the keyword 'Sa-I-Da' together, effectively reinforcing brand recognition.

The pop-up store attracted approximately 10,000 visitors, successfully sharing the brand's 74-year history. Beyond simple engagement, the campaign achieved tangible results by driving natural sales conversion for merchandise and products.