To celebrate its 74th anniversary, Lotte Chilsung launched a retro-themed campaign that connected the brand’s storied history with consumers’ nostalgic memories. The campaign cleverly combined the familiar elements of a train journey, boiled eggs, and Chilsung Cider to create a distinctive brand experience.

At the pop-up store, visitors enjoyed an interactive game on a retro arcade machine that mimicked a classic train journey. Players pressed red and blue buttons to "eat" boiled eggs and a green button to savor the refreshing taste of Chilsung Cider. In cooperative mode, participants were challenged to complete the word "사·이·다" (Cider), further reinforcing the brand experience.

The campaign successfully evoked emotional nostalgia and encouraged natural consumer engagement with the brand message through playful interaction.

During the campaign, approximately 10,000 visitors experienced the pop-up store, effectively conveying the 74th-anniversary message and strengthening brand identity. Insights from visitor data were used to refine future marketing strategies, while integrated product trials and promotions helped drive organic sales conversions.