To commemorate its brand renewal, Lotte Chilsung executed an innovative online-to-offline (O2O) marketing campaign utilizing Web AR technology. Consumers accessed the AR experience by scanning a QR code on a massive vending machine advertisement installed on the exterior wall of a building in Seongsu-dong. This environment offered a simple gamified experience where users searched for hidden Chilsung Cider cans. Furthermore, a FOOH (Fake Out-of-Home) production video depicting cider cans seemingly popping out of the vending machine was created to maximize viral effectiveness.

This campaign successfully conveyed the brand renewal message, generating approximately 12,000 participants and recording a high prize exchange rate of 80%, establishing it as a successful example of proactive consumer interaction.