To commemorate its brand renewal, Lotte Chilsung launched a marketing campaign that leveraged AR technology to introduce the new Chilsung Cider and provide an innovative brand experience. Moving beyond traditional advertising methods, the campaign created an immersive and interactive experience for consumers.

A giant vending machine advertisement was installed on the exterior wall of the Musinsa Empty building near Seongsu Station in Seoul, incorporating Web AR technology. By scanning a QR code, users could interact with the AR vending machine, play a game to find hidden star-shaped Chilsung Cider cans, and click on them to win random prizes. Additionally, a FOOH (Fake Out-of-Home) video was produced, featuring cider cans bursting out of the vending machine to maximize the campaign’s viral potential.

The campaign successfully conveyed the brand renewal message through an integrated online and offline approach while boosting consumer engagement with gamification elements. The AR content highlighted the brand’s innovative image and encouraged natural interaction.

During the campaign, approximately 12,000 people participated, achieving an impressive 80% prize redemption rate. By combining AR with gamification, the campaign effectively delivered the brand message and generated active consumer engagement, making it a highly successful marketing case.