Binggrae launched a typing game campaign to commemorate the launch of its new product, ‘Wangsil Choco,’ and effectively imprint the product's core attribute of a ‘rich body.’ The campaign provided an entertaining brand experience by combining the character ‘Wangshir Choke V’ with a historical drama theme. Notably, the game was operated in two separate leagues to maintain motivation for latecomers.

Consequently, it attracted approximately 30,000 participants in total, recording high engagement with an average of 24 plays per ranked user. Furthermore, the second league achieved a 22% retention rate, securing strong immersion beyond simple participation.