Lotte Chilsung launched an AR marketing campaign to celebrate the renewal of Chilsung Cider, along with the production of a FOOH (Fake Out-of-Home) video.

This video was linked to a giant vending machine ad installed on the exterior wall of the Musinsa Empty building at Seongsu Station, Seoul. The creative execution made it appear as if Chilsung Cider cans were bursting out of the vending machine into reality, enhancing visual immersion. Consumers interacted with the AR vending machine and played a game, while the FOOH video organically spread online, boosting its viral impact.

The FOOH video garnered 15,000 views on Lotte Chilsung Beverage’s official Instagram, attracting significant attention and encouraging consumers to share and engage positively with the campaign.