To enhance brand awareness and drive consumer engagement, Del Monte moved beyond traditional advertising methods by introducing an interactive marketing experience.

The campaign featured a game in which players had a limited time to collect the right fruits to create 11 unique Del Monte juice recipes. To deepen the immersive experience, the game was seamlessly integrated with the Del Monte brand mall, linking gameplay with exclusive promotions.

By leveraging gamification, the campaign delivered a natural and engaging brand experience while driving traffic to the brand mall and boosting membership sign-ups, ultimately converting engagement into actual purchases.

During the campaign, approximately 15,000 new members joined, and the game was played over 150,000 times. On average, each player engaged with the game more than 10 times, reflecting high participation levels. The campaign successfully increased both brand mall visits and membership sign-ups, resulting in tangible sales growth.