Hyundai Mobis 'Domestic and Global Digital Communication'

Digital Brand Marketing, Global & Domestic Digital Communication
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CLIENT

Hyundai Mobis

YEAR

2023

SERVICE

Total Digital Communication

<Major Achievements>

- Managed digital communication operations from 2022 to 2023

- Won the Automotive Mobility ESG Communication Award

- Received the Grand Prize at the Korea Communication Awards

- Achieved an average of 25,000+ organic views per content piece

- Expanded brand reach through an artist collaboration content program

Based on Hyundai Mobis' brand journalism strategy, we strengthened digital communication in domestic and global markets and established an effective content distribution process. We conducted integrated digital communication in conjunction with brand media and utilized various digital channels to communicate the vision and values of Hyundai Mobis.

Established brand journalism strategies, planned and executed domestic and global social media channel operation strategies, built annual digital campaigns and implementer strategies, and maximized brand reach through performance advertising strategies.

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