The 'Chil&Play Land' collaboration pop-up store between Lotte Chilsung and Playmobil was planned to maximize brand experience. A 'Figure Forest' themed space was curated within Lotte World Mall, where a stepping-stone game utilizing Chilsung Cider bottles and a random prize draw event encouraged consumers to naturally immerse themselves in the brand universe. As a result, the event attracted approximately 15,000 visitors during the operation period, achieving high engagement with one game played every 35 seconds.