Lotte Chilsung Beverage opened a pop-up store in collaboration with the lighting brand ‘Ilkwang Lightings’ to celebrate the Christmas season. The project aimed to deliver a unique brand worldview by combining the warm glow of lighting with the refreshing image of Chilsung Cider.

The campaign featured a 3D interactive game that incorporated Chilsung Cider’s signature green color and the lighting brand’s identity. Consumers immersively experienced the brand's Christmas sentiment by playing a game where they touched the screen to maximize light within a time limit.

Through this unique collaboration, the campaign successfully provided a fresh experience and increased consumer immersion via interactive content. Consequently, the pop-up store attracted a significant number of visitors, effectively communicating the brand worldview and product identity.