To celebrate the Christmas season, Lotte Chilsung collaborated with lighting brand Ilkwang Lighting to create a special pop-up store that merged the warm glow of lights with the refreshing image of Chilsung Cider, establishing a unique brand universe.

A 3D interactive game was developed, showcasing Chilsung Cider’s signature green hue alongside Ilkwang Lighting’s design identity. Players could rotate the product 360 degrees or tap the screen to gradually enhance the brightness of the lights. Within a limited time, participants maximized the illumination through repeated taps, fully immersing themselves in the festive and refreshing Christmas spirit of the brand.

This creative brand collaboration offered a fresh and engaging consumer experience with interactive content designed to boost audience participation. Additionally, visitor data was collected to inform future marketing strategies.

The pop-up store attracted approximately 10,000 visitors, effectively conveying the brand universe and product identity. A login system was implemented to capture and analyze visitor data, enabling the development of targeted marketing strategies.