<Key Achievements>

- Won the Korea Communication Awards Grand Prize for three consecutive years (2020/2021/2022)

- Managed the channel from 2020 to 2024, planning and producing over 100 original content pieces annually

- Designed and produced YouTube content programs while utilizing data analysis for continuous growth

The Prugio Life YouTube channel was developed and managed as the brand’s primary communication platform to effectively convey Prugio’s identity and values. The channel aimed to deliver the premium lifestyle and real estate value of Prugio through high-quality video content while strengthening consumer engagement.

We established a launch strategy for the brand’s YouTube channel, developed annual communication messages, and planned and operated original content. A data-driven growth strategy was implemented to optimize channel performance, and promotional content was integrated to maximize the brand experience.