Baskin-Robbins New Product Digital Campaign
Web AR, Digital Brand Marketing
CLIENT
Baskin-RobbinsYEAR
2026SERVICE
Digital, Marketing, AI, ARTo celebrate the launch of the new flavor, 'Puss in Boots from Dubai' (Dubai-style Mom is an Alien), Baskin Robbins launched a large-scale integrated digital campaign spanning both online and offline channels.
The campaign first sparked massive public curiosity with surreal viral videos powered by AI technology. This was followed by interactive AR (Augmented Reality) zones in offline stores, offering customers an immersive experience within the brand’s universe.
The campaign’s content averaged over 1 million views, and the product achieved an overwhelming milestone of 1 million units sold within just 15 days of its release.
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