At MUSINSA Beauty Hongdae, we created an interactive digital signage experience combining body-tracking and AR technology, featuring the brand imagery of ODDTYPE and NODORUP.

Responsive to visitors’ movements, the installation transformed in-store displays from passive advertising screens into an experiential advertising solution that encourages active participation.

By prompting visitors to capture and share their experience on social media, the campaign extended the in-store brand experience into the digital space, creating a successful retail media campaign.