BOBORUN reimagined the values of national remembrance—often perceived as formal or distant—as an accessible mobile running game anyone could enjoy. Built as a web-based experience requiring no app installation, the six-month campaign combined three historical themes—Patriotism, Independence, and Final—with daily quizzes, special missions, rankings, and reward systems to encourage sustained participation. Beyond digital play, BOBORUN connected online engagement with real-world visits to memorial and heritage sites, creating an integrated O2O (Online to Offline) experience across digital and physical touchpoints. The campaign generated approximately 266,000 game plays, 84,000 cumulative minutes of play, and 5,071 daily and special mission participations. In recognition of its impact, BOBORUN received the Excellence Award in the Public Institution PR category at the 34th Korea PR Awards.