This in-store kiosk-based AR photobooth was developed to effectively showcase Sergio Tacchini's flagship FW knit collection and reinforce the brand's 'Premium & Classic' image. The system was designed for customers to naturally recognize the new product's core color line-up through joyful interaction with the brand mascot, 'Olive.'

[Engagement Process]

1. Attraction: The main screen features Sergio Tacchini's pictorial images to capture attention and invite customer interaction.

2. Interaction: Touching the mascot on the screen activates the camera and exposes the color selection list.

3. Character Virtual Styling: Six knit color swatches are displayed on the upper screen, instantly changing the mascot's outfit to the selected color.

4. AR Photography: The mascot, dressed in the desired color, strikes a heart pose for a photo session with the customer.

5. Share & Download: A QR code is generated upon completion, allowing for mobile download of the high-resolution image.

This promotion went beyond simple photo capture, serving as a successful digital retail marketing case where customers clearly learned the new product's features and color variations through the process of styling the character.