For the launch of the 'Samsung Galaxy Fold 7' at Suwon KT Wiz Park, we transformed the stadium's massive LED screen into a two-way communication channel. Instead of a passive viewing experience, we utilized the 'cleaning time' break to connect the main screen with the audience’s personal devices.

Through an app-free WebAR interface, fans interacted with the new product on their phones, and their actions were instantly reflected on the main board as visualized data. This seamless integration of digital technology and physical space, highlighted by a '7'-themed lucky draw, provided a unique stadium experience and reinforced the innovative brand images of both KT Intelligence and Samsung.