In order to intuitively convey the vision of 'Garden City Seoul' to citizens and tourists and to effectively recognize the possibility of gardens in urban spaces, we introduced video content in FOOH format.

With Samsung Station in the background, it visually embodies the process of gradually changing the gray urban environment into a green garden, and captures the natural seeping of the garden into the city in a short and concise form of reels. It effectively drew attention through strong visual contrast and contributed to the natural expansion of awareness and interest in the garden city Seoul brand.