CRUSH Beer implemented a gamification marketing strategy to highlight its youthful and vibrant brand image while effectively promoting the ‘Flirting Cap.’ Instead of traditional promotions, the campaign incorporated interactive elements that allowed consumers to directly engage with the brand message.

“Crush Pang” is a 3x3 matching puzzle game where players match three or more identical CRUSH bottle caps (Flirting Caps) to reveal playful messages. The game’s fresh, dynamic design reflects the brand’s refreshing identity. Additionally, scanning the QR code on an actual CRUSH beer bottle cap directed users to the game’s website, further enhancing the consumer experience.

The campaign encouraged consumers to actively interact with the brand, fostering a natural association with CRUSH Beer’s fun and fresh personality. By leveraging QR codes, the campaign created multiple touchpoints and reinforced brand familiarity through repeated gameplay.

Overall, the seamless online-to-offline experience maximized participation and effectively boosted brand awareness and affinity.