Establishment and operation of Seoul tourism portal 'One More Trip'

Digital Brand Marketing, Global & Domestic Digital Communication
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CLIENT

Seoul Tourism Organization

YEAR

2023

SERVICE

IMC

<Major Achievements>

- Managed the platform from 2019 to 2023

- Awarded the Best Prize in the Travel & Tourism category at Web Awards Korea

- Discovered and promoted over 300 experiential tourism products

- Achieved 1 million unique website visitors within three months of launch

- Gained 200,000 SNS subscribers

- Surpassed 10 million total content views

Established 'One More Trip', a media portal for Seoul's tourism brand, to manage and operate integrated content, and supported the discovery (research, selection, and operation support) and global promotion of experiential tourism products.

Established integrated marketing strategies linked to experiential tourism products and enhanced user experience through web page UI and SEO optimization strategies.

Conducted integrated digital communication in conjunction with brand media, effectively communicating the appeal of Seoul tourism through global social media channels (English, Chinese, Japanese) and original content video production. Planned and operated a tourism creator program to expand the brand and increased accessibility of experiential tourism products through digital contentization strategies.

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