Volkswagen Korea reinterpreted the brand's core message with AI-based visual storytelling by combining it with season moments.

Beyond simple vehicle introduction, we have expanded the brand image through emotional scenes and symbolic production to create content optimized for the digital environment.

During the Christmas season, AI embodies the scene of gifts pouring out of a model Atlas vehicle, combining a large tree in a snowy city center with a warm lighting mood

It maximizes holiday sensitivity and drives event linkage and interest.

As for the 2026 New Year's content, "dynamics" and "challenge spirit" were visually embodied through a symbolic production of a model Golf GTI vehicle and a red horse running together.

In addition, the AI content of the model Atlas vehicle set in the night view of Seoul emphasizes its presence in the city and implements it with AI, thereby securing visual completeness at the same time.

Through this, Volkswagen Korea uses AI as a creative medium that expands its brand image, not just a production tool

We are strengthening the competitiveness of digital content.