Baskin Robbins: New Flavor Launch AI Video
Digital Brand Marketing
CLIENT
Baskin-RobbinsYEAR
2026SERVICE
Digital, Marketing, AI, FOOHTo celebrate the launch of the new flavor 'Puss in Boots from Dubai', Baskin Robbins produced a surreal viral video powered by AI technology.
The campaign generated massive pre-launch buzz, leading to an average of 1 million views per content. This digital success translated into an overwhelming market response, achieving a milestone of 1 million units sold in just 15 days.
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