<Major Achievements>.

- Managed the brand channels from 2020 to 2023, producing and distributing approximately 50 video content pieces annually

- Established as Daewoo E&C’s primary communication platform

- Designed and produced content programs for YouTube and Instagram

- Achieved continuous growth through data-driven channel analysis and management

We established YouTube and Instagram brand channels to effectively communicate Daewoo E&C's vision of 'Build Together' and strengthen its brand identity. We operated them as representative communication channels not only for corporate PR and external brand image building, but also to strengthen internal communication.

Established brand channel building and launching strategies, developed annual communication messages, and planned and operated original content. Established channel growth strategies based on operational data, and maximized brand experience through content planning in conjunction with promotions.