Targeting the revitalization of the Guri Traditional Market commerce zone, we executed 'Waguri’s Great Shopping Operation,' an O2O participatory campaign integrating gamification with the city's mascot, 'Waguri.' The campaign realistically rendered the market's actual alleys and signature food items within the game, providing visitors with a familiar brand experience and driving practical repeat visits and purchases through coupon rewards.

1. Game Mission: A 3-round mini-game where users search for 4 key market items (traditional fried chicken, fruit, snacks, and fish) to fill their digital shopping cart.

2. Tier 1 Reward: A traditional market coupon (valued at 1,000–5,000 KRW) is awarded upon game completion.

3. AR Bonus: Activating the AR camera provides an opportunity for an additional coupon by taking a photo/video with the 'Waguri' mascot appearing in the real market space.

4. Purchase Linkage: Acquired coupons are instantly usable at affiliated stores within the market.

The campaign recorded approximately 900 plays, achieving high conversion and coupon usage rates. Going beyond a simple online event, it is recognized as a successful case that connected the digital experience to actual offline consumption, presenting new potential for traditional market marketing.