Establishment and Implementation of Digital Public Diplomacy Strategy, Ministry of Foreign Affairs, Republic of Korea

Digital Brand Marketing, Global & Domestic Digital Communication
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CLIENT

Ministry of Foreign Affairs of the Republic of Korea

YEAR

2022

SERVICE

Total Digital Communication

<Major Achievements>

- Established Korea's first digital public diplomacy initiative

- Gained 250,000 subscribers during the project period (2021–2022)

- Created and globally disseminated more than 400 digital contents

Established Korea's first digital public diplomacy business strategy and carried out a public diplomacy mission to effectively communicate Korea's culture, knowledge, and policies to the world through digital channels.

Designed a digital public diplomacy strategy and system, and built a global digital communication strategy. Developed original content strategies, planned and executed campaigns and events, and strengthened the country's national brand.

The project was evaluated as a prime example of Korea's digital diplomacy capabilities, as it included digital content production and social media channel management, communication in eight global languages, online promotion planning and management, ad execution and data management, and the Ministry of Foreign Affairs' video studio and supporters' program.

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