This sound-interaction beat maker game was designed for Cass's summer campaign, aiming to provide a thrilling, cooling experience.

Participants conveyed the brand's refreshing identity through sound by playing different beer sounds (fizz, bottle opening, etc.) as rhythmic elements, matching the music tracks produced by the Beatfella House members. To maximize user immersion, a visual effect was applied where the screen gradually froze during recording. Upon completion, users experienced a sense of pleasure and tactile impact through an 'ice-shattering action' achieved by directly touching the screen to break the ice.

To ensure campaign longevity, an organic sharing structure was designed where recipients could instantly participate in creating their own track upon receiving a shared link. This project is an interactive marketing case focused on effectively communicating Cass’s unique, refreshing sound identity.