American Tourister AR Pop-up Campaign
Web AR
CLIENT
American TouristerYEAR
2026SERVICE
Web ARTo celebrate the launch of its new "TRANTO" suitcase, American Tourister successfully executed an O2O (online-to-offline) campaign utilizing Web AR technology via a giant outdoor billboard and QR codes in Seongsu-dong; the immersive experience showcased the product's key front-opening feature alongside a travel-themed tarot reading, drawing nearly 10,000 participants in just 10 days and achieving a high 80% conversion rate in site visits and brand image downloads.
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