Designed to expand the target audience of the Nexon Youth Programming Challenge (NYPC) to university students, this campaign featured a strategic turn-based puzzle game where players conquer territory by connecting numbers that sum to 10 against an AI. Reflecting the "Code Battle" identity, we introduced an unconventional rule that officially permitted the use of developer tools and macros—practices typically banned in gaming. This bold strategy successfully stimulated the competitive spirit of engineering students.

Consequently, the campaign recorded approximately 520,000 sessions and an average of over 11 plays per user, achieving high engagement across both online and offline channels. Beyond simple participation, this project demonstrated Nexon’s unique "developer-friendly" culture, deeply imprinting the brand presence of Nexon and NYPC on the university demographic.