This project involved executing a miniature-linked Augmented Reality (AR) program to intuitively communicate core financial benefits to clients of SC Jeil Bank’s PP Center (Priority/Private Banking). We introduced gamification elements to visualize intangible financial services, allowing clients to naturally understand the benefits by actively collecting them. Notably, AR recognition technology was optimized for stable performance across various devices, utilizing the actual miniature rooftop as the scan object to realize realistic interaction.

[Experience Process]

1. Recognition: Scanning the logo with a tablet generates a Fortune Bag (복주머니) and five core coin icons on the miniature building's rooftop.

2. Interaction: Touching a coin activates an animation where benefit details appear in a speech bubble, and the coin is collected into the Fortune Bag.

3. Completion: Upon collecting all five coins, a congratulatory pop-up message appears: “Now is the time to gather your assets and place them on the global stage!”

4. Connection: A ‘Learn More’ button links the user directly to the brand content center for detailed information.

This initiative successfully translated complex financial information into an engaging AR experience, increasing customer dwell time and effectively imprinting SC Jeil Bank’s unique premium brand value.