"Cheering at Your Fingertips: Revolutionizing Sports Fandom with Generative AI"

Based on KT’s innovative branding platform ‘K-intelligence,’ this O2O project integrates Generative AI technology with baseball cheering culture. Expanded from the Jarasum Festival to the KT AI Festa and Suwon KT Wiz Park, this campaign was designed to allow fans to create and own high-quality custom cheering images simply by selecting a few keywords.

When users select their favorite player and preferred artistic vibe at the on-site kiosk, the AI instantly generates unique artwork. Fans not only keep these images as physical merchandise but also experience a special moment by displaying their creations on the stadium’s main screen to cheer for the players. This project is recognized as an innovative success that effectively implanted the value of KT’s ‘K-intelligence’ into the sports scene, going beyond a mere technological demonstration.