Planning and producing the AI video of Shinhan Bank

Digital Brand Marketing
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CLIENT

Shinhan Bank

YEAR

2025

SERVICE

Digital, Branding, Marketing, AI

We have planned and produced two key videos that contain character narratives by position and future visions of the organization based on episodes of Shinhan Bank's actual executives and employees.

By visualizing the real story from new employees to vice-president with advanced AI video solutions, it not only drew hot praise as "our real story" on the spot, but also delivered a vision message with dynamic visuals in line with the event's original purpose of awarding performance and sharing strategies.

This project was evaluated as an innovative example of promoting the pride of members and spreading a positive corporate culture based on AI technology and empathy composition planning beyond simple video production.