Glenfiddich Korea has built an overwhelming media influence in the domestic single malt market by reinterpreting the brand's core value, "the spirit of challenge," in line with the digital environment. Breaking away from the existing method of simply listing product information, it has simultaneously strengthened the influx of new fandom and the loyalty of existing customers with multi-faceted storytelling that combines sensual scenes of enjoying whiskey with in-depth knowledge.

In particular, the brand value was projected modernly through high-sensitivity visual content that stimulates the emotions of consumers, breaking the stereotyped whiskey marketing framework. In addition, through collaboration with iKONIC celebrities, the brand image was updated in a trendy way, while laying the foundation for content that anyone can easily enjoy whiskey culture. Through this, we are continuously expanding the brand's influence by establishing ourselves as a 'community channel' that communicates closely with viewers.