To mark the launch of its new "Cup Bingsu (3 types)," Ediya Coffee introduced an immersive tycoon game where customers become store part-time employees, take orders, and complete cup bingsu by selecting ingredients in the actual recipe order. This campaign naturally guided users to learn the new product's recipe and features through gameplay, successfully delivering both a brand experience and product promotion. In particular, dividing the event into two periods lowered the barrier to entry for mid-stage participants and encouraged continuous user engagement. As a result, the campaign recorded approximately 19,000 cumulative plays, with 1,127 average daily visits and 884 average daily players, proving to be a successful branded content case study that went beyond simple product exposure to drive voluntary brand interaction and high-level engagement.