The 2025 World Heritage Royal Tombs of the Joseon Dynasty Festival is a flagship event that reinterprets the historical value and cultural depth of the Royal Tombs through various programs, including opening ceremonies, exhibitions, performances, and tours. Through core AR and interactive programs such as 'The Royal Stroll,' 'Guardians of the Royal Tomb,' and 'Royal Rites Exhibition,' the festival transformed the traditional viewing-centered experience into digital-based participatory content.

Among these, ‘The Royal Stroll’ is a nighttime AR walking program held at Seonjeongneung. Utilizing the emotional concept of 'walking into a storybook by turning its pages,' the program immersively reconstructed the life of King Seongjong. Visitors sequentially explored four QR spots along the walking path, enjoying a unique experience where historical narratives blended seamlessly with virtual elements.

· Spot 1 (Intro): An opening animation of a book cover introducing the worldview and journey of ‘The Royal Stroll.’

· Spot 2 (Birth & Reform): Introduction to the background of King Seongjong’s birth and the prelude to royal protocol reforms.

· Spot 3 (Visualization of Achievements): AR visualization of the compilation of Gyeongguk Daejeon, the greatest legal code completed during his reign.

· Spot 4 (Benevolence): A story-based webtoon illustrating the introduction of the land distribution system (Gwansugwangeup) and his benevolence toward the people.

Moving beyond simple information delivery, the program emotionally connected the atmospheric charm of Seonjeongneung at night with King Seongjong's narrative. This approach provided visitors with a deep resonance and a unique opportunity to enjoy the cultural heritage under the night sky.