
CLIENT
Korea Heritage ServiceYEAR
2025SERVICE
Web AR, GamificationThe 2025 World Heritage Royal Tombs of the Joseon Dynasty Festival is a flagship event that reinterprets the historical value and cultural depth of the Royal Tombs through various programs, including opening ceremonies, exhibitions, performances, and tours. Through core AR and interactive programs such as 'The Royal Stroll,' 'Guardians of the Royal Tomb,' and 'Royal Rites Exhibition,' the festival transformed the traditional viewing-centered experience into digital-based participatory content.
‘Guardians of the Royal Tomb’ is a gamified AR exploration program held at Taegangneung and Gimpo Jangneung. Designed to move beyond static viewing methods, the program offered a proactive experience where visitors explored and interacted with the site directly. By assigning missions to find and defeat five types of AR monsters inhabiting key structures of the Royal Tombs, the project enhanced interest and understanding of the historical space.
1. Maeyeon-gwi (Hongsalmun Gate): Purify the vision by touching the smog monsters that blur the screen.
2. Ameum-gwi (Eoro - King's Path): Defeat mole-like monsters that pop out of the ground to block the light.
3. Hanyi-git (Jeongjagak Shrine): Touch and remove bird monsters flying over the roof to cause trouble.
4. Mun-kkaebi (Stele/Monument): Quickly catch the prankster monsters appearing and disappearing behind the stone markers.
5. Ssak-gwi (Subokbang): Remove sprout-shaped monsters invading the lawn before they grow.
A reward system was introduced where a ‘Royal Tomb Guardian Certificate’ was issued upon sealing all five types of monsters. This strategy successfully increased the mission completion rate and provided participants with a sense of accomplishment in their exploration.






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