Focusing on Volkswagen Korea's official Instagram channel, it is carrying out an integrated operation task that optimizes and delivers the core values and visions of the brand to the digital environment. It aims to narrow the psychological distance between brands and consumers and solidify brand fandom based on the unique storytelling of each model beyond simply operating an information channel.

From the high-end SUV Atlas to the electric vehicle ID series to the Golf, which symbolizes brand heritage, we are curating differentiated lifestyle content tailored to the characteristics of each model. We are then moving away from existing product specification-oriented content and enhancing brand value with emotional content that attracts consumer sympathy.

We have actively introduced experimental content formats using FOOH and AI technologies, and are continuously expanding Volkswagen's innovative brand experience.