As part of the Oreo Winter Edition campaign, FOOH content was produced to maximize the iconic moment of the core brand asset, the 'Dunk in Milk,' and provide consumers with a surreal and dynamic visual experience.

Utilizing a virtual 3D electronic billboard on a building façade set against a snowy city backdrop, the content created an overwhelming moment where a giant Oreo dropped from an Oreo hot air balloon into the screen, causing a refreshing milk splash to overflow the frame. This was followed by a dynamic storyboard where two lively penguin characters broke through the screen to perform board tricks, and the Oreo box parachuted down for a cheerful finale.