We produced a video that captures the story of Zainichi Koreans who contributed to the establishment of Shinhan Financial Group and Shinhan Bank, as well as the formation of their initial capital.

The narrative begins with a first-generation protagonist reflecting on his journey to Japan in the late 1960s, and unfolds across three generations from the second generation raised in Japan to the third generation who returned to Korea. The story is structured in a framed narrative, ultimately returning to the present timeline. In the final sequence, the protagonist attends a shareholders’ meeting, seamlessly transitioning into footage from the actual event to enhance realism and immersion.

Throughout the production process, AI-based image and video generation models were extensively utilized to achieve a high level of visual quality in animation. The content was also specifically designed and optimized for a 3:1 aspect ratio display.

This project was well received for successfully evoking empathy and emotional resonance among shareholders and distinguished guests who contributed to the company’s founding, reinforcing the impact of the brand’s storytelling.