The 2025 World Heritage Royal Tombs of the Joseon Dynasty Festival is a flagship event that reinterprets the historical value and cultural depth of the Royal Tombs through various programs, including opening ceremonies, exhibitions, performances, and tours. Through core AR and interactive programs such as 'The Royal Stroll,' 'Guardians of the Royal Tomb,' and 'Royal Rites Exhibition,' the festival transformed the traditional viewing-centered experience into digital-based participatory content.

The ‘Royal Rites Exhibition’ is an AR-based educational exhibition program designed to make the sacrificial rites of the Royal Tombs—often perceived as complex or unfamiliar—accessible to everyone.

When visitors scan the empty ritual vessels (Jegi) on display with their mobile devices, AR technology sequentially generates the appropriate offerings for each vessel. By vividly visualizing the Jinseol process (the proper arrangement of offerings), the exhibition successfully reimagined solemn traditional rituals into a familiar and intuitive digital experience.