Portfolios
Gamification
Hyundai Steel ‘The Alchemist of Steel: Save the Other World’
Hyundai Steel ‘The Alchemist of Steel: Save the Other World’
Hyundai Steel’s ESG Gamification Marketing
Nexon NYPC 'Code Battle: Campus League'
Nexon NYPC 'Code Battle: Campus League'
AI-versus-player campus puzzle game event
EDIYA COFFEE 'Cup Bingsu tycoon game'
EDIYA COFFEE 'Cup Bingsu tycoon game'
Conduct a game campaign using recipes to commemorate the launch of new products
Cass ‘BEAT the HEAT BOX’
Cass ‘BEAT the HEAT BOX’
Interactive sound-combination beat-making event
2025 Royal Palaces & Tombs Festival 'A Walk of the Royal Family'
2025 Royal Palaces & Tombs Festival 'A Walk of the Royal Family'
A historical storytelling–based AR walking program
Binggrae ‘Royal Choco: The Transcription Challenge’
Binggrae ‘Royal Choco: The Transcription Challenge’
Mobile typing game campaign for the launch of Binggrae’s new milk product, Royal Choco
Lotte Chilsung ‘Time-Traveling Chilsung Station’
Lotte Chilsung ‘Time-Traveling Chilsung Station’
Lotte Chilsung Cider’s 74th Anniversary Retro Train Journey
Lotte Chilsung Beverage ‘Crush Pang’
Lotte Chilsung Beverage ‘Crush Pang’
A campaign to promote Krush Beer’s Flirting Cap
Del Monte ‘Juice! Juice!’
Del Monte ‘Juice! Juice!’
A brand game where players use a cart to collect various fruits and craft unique juice recipes.
Saero ‘Saero Play Festival’
Saero ‘Saero Play Festival’
Gamification marketing engaging Gen Z through drinking games
Lotte Chilsung ‘Merry Chil*ikmas’
Lotte Chilsung ‘Merry Chil*ikmas’
Lotte Chilsung X Ilkwang Lighting Christmas Pop-up Store
Lotte Chilsung Pop-up Store ‘Chil&Play’
Lotte Chilsung Pop-up Store ‘Chil&Play’
Lotte Chilsung X Playmobil Collaboration Pop-up Store
Lotte Chilsung Beverage ‘Hangover Hero! Kkaerbang’
Lotte Chilsung Beverage ‘Hangover Hero! Kkaerbang’
Gamified marketing for MZ consumers featuring the Kkaesugang hangover relief game
Seoul 'Guardian of Seoul: Hechi'
Seoul 'Guardian of Seoul: Hechi'
Gamification using Seoul's representative character, Hechi
Guri Traditional Market 'Waguri’s Shopping Mission'
Guri Traditional Market 'Waguri’s Shopping Mission'
Traditional market–themed mini-game & AR coupon reward event
Dear Dilly ‘Yacht Fishing’
Dear Dilly ‘Yacht Fishing’
A yacht fishing game that brings moms’ dream escape to life.