Portfolios
Gamification
Hyundai Steel ‘The Alchemist of Steel: Save the Other World’
Hyundai Steel ‘The Alchemist of Steel: Save the Other World’
Hyundai Steel’s ESG Gamification Marketing
Lotte Chilsung ‘Time-Traveling Chilsung Station’
Lotte Chilsung ‘Time-Traveling Chilsung Station’
Lotte Chilsung Cider’s 74th Anniversary Retro Train Journey
Binggrae ‘Royal Choco: The Transcription Challenge’
Binggrae ‘Royal Choco: The Transcription Challenge’
Mobile typing game campaign for the launch of Binggrae’s new milk product, Royal Choco
CRUSH Beer ‘Crush Pang’
CRUSH Beer ‘Crush Pang’
A campaign to promote CRUSH Beer’s Flirting Cap
Del Monte ‘Juice! Juice!’
Del Monte ‘Juice! Juice!’
A brand game where players use a cart to collect various fruits and craft unique juice recipes.
Saero ‘Saero Play Festival’
Saero ‘Saero Play Festival’
Gamification marketing engaging Gen Z through drinking games
Lotte Chilsung ‘Merry Chil*ikmas’
Lotte Chilsung ‘Merry Chil*ikmas’
Lotte Chilsung X Ilkwang Lighting Christmas Pop-up Store
Lotte Chilsung Pop-up Store ‘Chil&Play’
Lotte Chilsung Pop-up Store ‘Chil&Play’
Lotte Chilsung X Playmobil Collaboration Pop-up Store
Lotte Chilsung Beverage ‘Hangover Hero! Kkaerbang’
Lotte Chilsung Beverage ‘Hangover Hero! Kkaerbang’
Gamified marketing for MZ consumers featuring the Kkaesugang hangover relief game
Dear Dilly ‘Yacht Fishing’
Dear Dilly ‘Yacht Fishing’
A yacht fishing game that brings moms’ dream escape to life.